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Landing pages

A launch page, with sign-ups that arrive.

One page for a launch, an event or a campaign, with a form that sends what the visitor typed straight to you.

Ember & Grain, a coffee shop website built with Setherion: a navigation bar, a full-width photograph of the café, a headline and Reserve a table
Ember & Grain, a coffee shop website built with Setherion.

What a landing page has without asking.

  • Your language

    Write the request in the language the site should speak. The letters it sends follow the language of its screens.

  • No dead links

    Every link goes to a section or a page that exists. A part that is not built yet says Coming soon instead of doing nothing.

  • No login

    A landing page has no sign-in unless you ask for accounts. When you do, they are real, with Google and with an email and a password.

  • A layout for every screen

    It is built for phones as well as computers, and measured at phone width after every build.

  • Photographs that fit

    Chosen for what the business does: a clinic gets clinics, a bakery gets bread.

  • Found by search

    Each page has its own address, and a published site carries its titles, descriptions, a sitemap and a robots file.

A landing page, in order.

Even a one-line request gets the whole page, every section with finished words and real pictures, in this order:

  1. 1A header that stays on top
  2. 2The opening
  3. 3Numbers or names
  4. 4What it does
  5. 5How it works
  6. 6A gallery
  7. 7Prices
  8. 8What people say
  9. 9Questions and answers
  10. 10A last call to action
  11. 11A footer

Sign-ups that arrive.

An email, waitlist or contact form sends what the visitor typed to you. You get an email, and you read every one in Manage, under Cloud, then Forms. A form says it was sent only when it was.

Forms in the documentation

Ask like this.

Say what the page is for, who it is for, and the one thing a visitor should do. Add a date, a price or a place when there is one.

  • A landing page for a meditation app, with what it does, three plans, reviews, and a waitlist for the Android version
  • A landing page for a cooking workshop in London on 14 March: the chef, the menu, the price, and a form to reserve a place
  • A coming soon page for a craft beer bar opening in May, with photos of the place, the address, and a list to hear about opening night
  • A sales page for an online course in personal finance, with the modules, who it is for, a money-back guarantee and a Buy now button

Say what the page is for. Launch it.